The Kreative Process
Preparation is key. Absorbing information by taking influences from other streetwear brands and obscuring clothing styles in our own image. To many brands reputation is everything, so we go back to the iterations. The way we reach a final product is an iterative process. There is a lot of going back and forth, and plenty of scratching out ideas completely. The more drafts we come up with the more possibilities we are handed. And once we are in this environment, we can start to narrow down our work. We figured the best way to begin a clothing line was to contact local suppliers and pick from their brains. Once we were a little more knowledgeable in the area of building a clothing brand, we figured it'd be beneficial to fund test samples. Throwing out prototypes was our in to expanding our business.
At the second stage of design, we elaborate. Our team selects a topic that holds representational sentiment to our own visions, gathering influence from the culture we’ve grown up in. The idea is to let our rough drafts incubate, later coming back to those percolated ideas and expanding. For us, levels of success become stratified when we become to concerned with meeting terms. So we rarely rely on going with the current. We believe in longevity. To enforce a sort of impact through our street wear through indiscreet loudness. Having our products speak for themselves in our absence. This could mean facing a certain truth or pulling from the very society of events and politics. As long as it serves the purpose of being worn but also being shown. Wearable art if you will.
KMR Racing Gloves Proto. 1 // Release Date: TBA
Know Our Value //
Because we’ve had experience in retail from working in the industry, then evolving to a home-based business & square one with the basics, we have a clear sense of where fashion trend is heading. From in home iron on heat transfers & Walmart shirts to hand picking the materials and delving into cut-and-sew. We aim for fitted clothing with a culture infused aesthetic, but also believe in comfortability and the needs of our consumer.
Why GREEN? //
Simply because it is the color of life.